Why Pilgrim?

Why disappear in the greyness of anonymity? We all need to experience successes and positive attention. And this is exactly what we’re passioned about – helping you through our products and designs.

Our style has appeal across borders and cultures. And it’s just the style that’s right on target with the latest fashion trends, while still going against the grain by giving it all a little PILGRIM twist – our little creative detail – that draws positive attention. At the same time, our collections offer a range so vast that you can choose the PILGRIM product that’s perfectly you.

This is why there’s nothing insignificant about a PILGRIM product. It will always give you a sense of being in style and the assurance that you don’t look like a fashion clone.

Establishment of Pilgrim

PILGRIM was established by Annemette Markvad and Thomas Adamsen in 1983. It was just the two of them that first year, where they travelled around to festivals in Denmark and sold the jewellery they’d bought on travels to the East. They made some of the items themselves in their small apartment in Skanderborg and they were always quick to turn a good idea into reality. They swiftly began exhibiting their wares at trade fairs in Denmark and later on family and friends became involved in the business.

Don’t be fooled by the fact that PILGRIM is part of the international and often glamorous fashion scene. Behind the PILGRIM brand is a group of creative and highly socially committed people. This is evident in many ways, including how they treat each other – like a second family, which currently has more than 170 members around the world. As Pilgrims it’s our common goal to make the world a better, more colourful place to be.

Many other Pilgrim product lines are also available at the

following Burns Jewellers stores:

Chorley